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Digital & Content Marketing Course Project

Post-Graduate Certificate in Digital & Content Marketing

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Feeling Like a Fraud? How to Overcome Impostor Syndrome & Beat Burnout

Olivia Wildish

Aug 21, 2025 8:44:40 PM

Have you ever felt like you don’t belong in your workplace? Like at any moment, someone will realize...

About

To prepare our digital and content marketing students for the workforce and build an e-portfolio, we’ve created a hands-on project that spans the certificate. Students will be assigned an industry during their studies and will conduct research, strategize, create, publish and amplify content, and analyze their campaign data for a brand tailored to that industry. This blog is based on a fictitious brand and the information is for educational purposes only.

York University School of Continuing Studies

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